• Participate in the New India Championship with #3GenYogaand share your pictures of 3 generations of the family doing Yoga on the 3rd International Day of Yoga; submit your slogan for a ‘New India’
  • An engaging initiative proposed by the Prime Minister Shri Narendra Modi to mark the 3rdInternational Day of Yoga on June 21, 2017
  • Encouraging the world to adopt yoga by demonstrating how people from all age groups can equally reap the benefits of this ancient Indian practice


Bangalore. Supporting the call by Hon’ble Prime Minister Shri Narendra Modi to celebrate the 3rdInternational Day of Yoga on 21 June 2017, MyGov will complement the effort by providing an avenue for sharing pictures of three generations of the family practicing Yoga. MyGov, the Government of India’s citizen engagement platform under the Ministry of Electronics and Information Technology, has included this activity in the New India Championship, which is a unique initiative towards inclusion and participation by citizens in governance.


Alongside the International Yoga Day celebrations, MyGov has invited people to share photographs of three generations of family members practising yoga and submit them under the New India Championship, a two-month unique competition on MyGov. The aim of the championship is to engage the citizens of India todemonstrate how they would like to contribute to build a ‘New India’. The activity planned for International Yoga Day fits in with this inspiring drive. The New India Championship includes a number of activities for citizens to participate and earn points. In addition, participants can also submit their slogans on what they believe constitutes as the “New India”.

Participants can submit their entries using the hashtag #3GenYoga in the New India Championship section of the 3 years’ website of MyGov – threeyears.mygov.in.

Shri Gaurav Dwivedi, CEO, MyGov said, “We are very happy to take forward the vision set by our Prime Minister to ensure people’s participation. International Yoga day is one of the key mission of the government to bring together people on a common platform. Even as we engage and seek participation of people by submitting a photograph of their families across three generations, we aim to invigorate the core values of our society and help in strengthening the familial bond by ensuring people get together participate as one unit.”

The first International Day of Yoga was celebrated in 2015 after the United Nations General Assembly’s (UNGA) unanimous declaration on 11 December 2014, following Prime Minister Shri Modi’s call. Ever since, this day has brought together people from all over the world to unite behind a common goal of achieving fitness and wellness through yoga. In order to mark the third celebration of this important day, it is befitting that three generations of family members come together to share their support for yoga.

Shri Dwivedi added, “The aim of this novel initiative is to show that the ancient Indian practice extends beyond the boundaries of age. The benefits that it brings to a person’s body, mind and soul can be enjoyed equally by children and adults. Increasing responsibilities and rapidly changing lifestyles have made day-to-day lives more demanding. Even children today are becoming increasingly burdened with stress. By practising yoga together as a family and sharing the experience, we Indians can encourage people around the world to reap the benefits of this practice. The Prime Minister has even said that this could play a crucial role in the preventive healthcare movement.”

Following the success of various competitions and awards announced last year on International Day of Yoga, this year will also focus on urging citizens to actively participate and promote yoga. Clicking and sharing photographs is easy and appealing, especially to the youth. In 2015, the government’s ‘Selfie with Daughter’ campaign proved to be a big hit in engaging the citizens of the country. Sharing photographs of three generations of family members practising yoga will build on such successful digital efforts that not only have meaningful messages but are also fun activities that families can perform together.

The MyGov portal, www.mygov.in, is a major initiative of the Government of India for ushering in an era of good governance and for improving the quality of basic governance in all those areas, which are of concern to the common man. MyGov provides an Internet-based platform to enable all citizens, irrespective of location in India or even abroad, to contribute to the democratic process of ideation, feedback and participation in policy formulation and execution. The goal of the project is to make Citizen Engagement an integral part of Governance Policy/Scheme/Project Planning and implementation. The portal was formally launched by the Honourable Prime Minister, Shri Narendra Modi in July 2014. The portal encourages in crowdsourcing for the engaged citizens, empowering the citizens to give solutions. It comes across as a people’s comment arena for the Government’s policies, using which they can give their opinions on bills, policies, procedures among others. An easy-to-use website, MyGov establishes connect between data, knowledge and people with a vision to set up more engaged communities, functioning as a platform where citizens can transparently monitor the progress of projects. There are over 4250.30K members registered on the portal with over 188.05K submissions in 625 tasks till date.

For further information on MyGov, visit www.mygov.in


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