VIVO LAUNCHES ITS FIRST EVER EXPERIENCE CENTER IN INDIA
· REINFORCES COMMITMENT TO ENHANCE CONSUMER EXPERIENCE
· KANNADA FILM ACTRESS, SRUTHI HARIHARAN INAUGURATED VIVO’S FIRST EXPERIENCE CENTER
Bengaluru : Marking another important milestone in Vivo’s India journey, the premium global smartphone brand, today announced the opening of its first ever offline Experience Center in Bengaluru. Sruthi Hariharan, a popular name from the Kannada film industry was present at the grand opening of the Experience Center along with the VIVO management in the heart of this bustling city.
Spread across 3600 sq. ft. with two floors, the Experience Center is located at Brigade Road, one of the most popular high-street retail hub and business district of the city. Both the floors of the Experience Center have retail community zones that provide customers access to the entire range of Y and V series of Vivo smartphones. The maiden Experience Center will offer customers an opportunity to gain first-hand experience of the entire portfolio of Vivo products in an engaging and stimulating environment.
Commenting on the occasion, Mr. Kenny Zeng, Chief Marketing Officer, Vivo India said, The launch of our first Experience Center in India demonstrates our commitment to create compelling and immersive opportunities for our customers to experience our products before making a purchase decision. We will be launching additional Experience Centers across key markets in India in the coming months.
The company has over 80,000 retail stores across India and sells through all Vivo exclusive stores, e-commerce platforms like Flipkart and Amazon, and all the modern retails stores.
About Vivo India:
Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top smartphone
brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to over 400 cities, in 22 states backed by 400 service centers in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship of Pro Kabaddi in 2017 for five years. Conquering the global stage, Vivo became the official sponsor of the 2018 and 2022 FIFA World Cups.