SKOLA TOYS CELEBRATES CHILDREN’S DAY; TO GIFT LEARNING TO UNDERPRIVILEGED CHILDREN

Skola Event for CHildren's Day Festival

Skola Event for CHildren’s Day Festival

SKOLA TOYS CELEBRATES CHILDREN’S DAY; TO GIFT LEARNING TO UNDERPRIVILEGED CHILDREN

• For every toy sold in November, Skola Toys will gift underprivileged children
• 400 Million Children live in India; Less than 50% have access to schooling

Bengaluru: This Children’s Day, Skola Toys would be spreading smiles across the faces of scores of underprivileged children. For every toy that it sells in November, Skola Toys would be contributing part of its revenue to fund learning toys for these children. This initiative is an extension of Skola Toys’ larger vision as part of which it wants an India where every child gets a strong practical foundation in areas such as Numbers, Dexterity and Cognition, irrespective of their financial background.
Mridula Shridhar, Cofounder of Skola Toys said, ”India has the world’s largest child population at 400 Million. But less than half of India’s children go to school. Uneducated & unskilled, these underprivileged children have limited access to good opportunities. But learning is a great equaliser. If an underprivileged child gets access to learning opportunities early in life, it will instill basic skillsets giving them a better chance at having a brighter future.”
Skola Toys is India’s first range of toys designed with learning at its core. The range is a distillate of over two decades of global Research & Development in Toy Design & Manufacture, Child Psychology & Child Education. Skola Toys are self-correcting & self-paced wooden toys that work together to help children aged 2-7 learn a variety of concepts in the areas of Numbers, Language, Dexterity, Environment, Culture and Cognition through play. Skola Toys was established in 2017 and is the brainchild of Mridula Shridhar, VK Manikandan & Nitish Agrawal – all alumni of IIM Kolkata.
Skola Toys is a sister concern of Kido Enterprises, that has conceptualised, designed & manufactured thought provoking educational materials for over 40,000 children in 10,000 schools in India, Middle East & USA over the last 25 years.
Skola Toys has been designed keeping Experiential & Sequential Learning Principles in mind, backed by child psychologists, child experts & educationists, across the globe. The Skola Toys range is crafted in the form of ‘Lands’ and ‘Journeys’. A ’Journey’ is a collection of toys that when played with sequentially inculcates a specific skill among children.‘Land’ on the other hand is a collection of Journeys that caters to a broader area of skills. E.g. In the Land of Language, Alphabet & Words are Journeys and they will work together to strengthen the child’s language skills. All Journeys are incrementally challenging and developmentally appropriate. At the moment, the range has 9 Journeys and 6 Lands.
Skola Toys is India’s first range of toys designed with learning at its core. Made for children between 2 years & 7 years, Skola Toys’ design principles have been scientifically backed by child psychologists, child experts & educationists including Montessori teachers. Founded by Mridula Shridhar, VK Manikandan & Nitish Agrawal, Skola Toys was set up to fill the void that existed in the Early Learning & Learning Toy category for intelligently designed toys. Skola Toys help children learn through play and also keeps them engaged. Skola Toys uses Experiential Learning & Sequential Learning through ‘Journeys’ & ‘Lands’ to help children pick up crucial skills in areas like Gross Motor, Fine Motor, Sensorial, Mathematics, Language, Social Science, Science, Cognition & Creativity.

TOUCH FEEL VERSUS TOUCH SCREEN

Play, isn’t the same as what it used to be. Thanks to technology and changing lifestyles, the concept of play stands redefined today. If someone says that ‘their child is playing a game’, there is a high possibility that they are referring to them playing on a gaming console, tablet or the mobile phone. So now the question is – ‘Are these touch screen devices good for children?’. One really can’t debate this topic, without choosing sides. People for or against technology continue to detail its advantages or disadvantages to prove their point. However, an objective look at the issue will help us understand it better.

A simple game of Hide & Seek, consciously or unconsciously, instills several qualities. Here are just few of them:
Observation Power – What are the possible spots where I can hide?
Decision Making – Would it be better if I hide here or there?
Strategy (Defense or Offence) – Should I hide deep to escape the seeker or hide close to home base to outrun the seeker?
Social Skills – Should I discuss my strategy with other children and act as a team to win, or should I do my own thing?
Physical Fitness

The basics to excel in real life, are often picked up by physical games that we play as children. Science proves that the more your fingers move (be it while writing, painting), the more your brain develops. History documents the fact that there was an unusual spike in the standard of living of humans, the moment we started writing & carving. To see how Touch & Feel is directly related to your brain, just think about the feeling you get when you see a video of rain viz a viz actually smelling Petrichor – the scent produced when rain falls on dry soil. The difference is huge! Things aren’t different when you compare a real game with a virtual one.

Undoubtedly, technology is a great thing that children should be exposed to. However, it should not be the only or the first thing that they get exposed to. Overexposure to electronic devices often results in several technology induced problems like reduced ability to make friends and ADD (Attention Deficit Disorder) among others.

Children should be first encouraged to play with physical games for developing their basic skillset. There is plenty of time later in life to absorb technology, use apps and more! Technology is certainly here to stay, and help us evolve, but it is best that children’s foundation must be based on reality, nature and touch and feel with healthy toys & games.

Skola Toys is India’s first range of toys designed with learning at its core. Made for children between 2 years & 7 years, Skola Toys’ design principles have been scientifically backed by child psychologists, child experts & educationists including Montessori teachers. Founded by Mridula Shridhar, VK Manikandan & Nitish Agrawal, Skola Toys was set up to fill the void that existed in the Early Learning & Learning Toy category for intelligently designed toys. Skola Toys help children learn through play and also keeps them engaged. Skola Toys uses Experiential Learning & Sequential Learning through ‘Journeys’ & ‘Lands’ to help children pick up crucial skills in areas like Gross Motor, Fine Motor, Sensorial, Mathematics, Language, Social Science, Science, Cognition & Creativity.

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