JSW STEEL COMBATS COUNTERFEITING TO PROTECT CONSUMERS INTEREST
Raid conducted at Bangalore manufacturer & Kolar retailer unit with support of local law enforcement officials
JSW Steel introduces non-erasable quality marking on JSW Colouron+
Bangalore : Determined to fight against counterfeiting of steel products under its brand and more importantly safeguarding the interests of customers, JSW Steel, the flagship company of diversified Indian conglomerate, JSW Group, recently conducted two raids in and around Bangalore, Karnataka.
The first raid was conducted at Baburam Premchand, a manufactuer based in Mothi Nagar Bangalore. The promoter of this manufacturing unit Mr Satheesh Gupta was arrested. The raid was conducted by officials of Halasurgate Police Station, Banaglore. The officials confiscated and duly sealed over 500 counterfeit steel sheets from the unit during this raid.
The second raid was conducted at Akshay Enterprises, a retailer based in Kolar, near Bangalore. The promoter of this retail store Mr D Gowda was arrested. The raid was conducted by officials of Vemagal Police Station, Kolar. The officials confiscated and duly sealed over 50 counterfeit steel sheets from the store during this raid.
The arrested persons were allegedly selling sub-standard quality of colour-coated steel under the brand name JSW Colouron+ a (registered trademark belonging to JSW Steel). The counterfeit products sold was causing significant losses and damage to JSW’s long-established trademark reputation, goodwill and trust among customers.
According to Mr Jayant Acharya, Director – Commercial & Marketing, JSW Steel, “JSW Steel believes in offering high quality superior products. But we would like to sensitize that in last few months there has been a substantial import of inferior colour-coated sheets that imitate JSW Colouron+ and customers are getting cheated. These counterfeit products, made by sub-standard material have lower product life and can put safety of our consumers at risk. “
JSW Steel is known for its innovation and high quality products have introduced a quality marking on JSW Colouron+ colour coated sheets. The key feature of this quality marking is that it is non-erasable and can be easily checked by the consumers at the store during purchase. JSW Steel’s quality marking differentiates its product from counterfeits as the liner marking in counterfeits can be easily erased. Such malpractices have serious implication on economic health and safety of the industry and individual customers. Counterfeiting and piracy are a threat to every industry sector around the world and India is no exception.
About JSW Steel: JSW Steel is a part of the diversified JSW Group, which has presence in Steel, Energy, Infrastructure, Cement, and JSW Ventures. JSW Steel is the leading integrated steel company in India with an installed steel-making capacity of 18.1 MTPA. JSW Steel’s plant at Vijayanagar is one the largest single location steel producing facility in the country with a capacity of 12 MTPA. JSW Steel boasts of a strong product assortment covering the entire gamut of flat and long steel products manufactured through upscale technology in the form of Corex and Blast furnaces. JSW Steel also has an operating strategic partnership with Japan based JFE Corporation to share technological competence and gain access to the automotive steel making technology. The company has international presence in Chile, US and Mozambique for its Iron ore, coking coal and plate / pipe mill operations.