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Brings leading Korean beauty brands like FaceShop, Dermal, Coony, It’s Skin, Swanicoco, Beauty co Seoul and Mirabelle to India

Bengaluru: Catering to the needs of modern and trendsetting customers with a taste for internationally established cosmetics brands, Amazon.in today announced its partnership with KOTRA Bengaluru (Korea Trade Investment Promotion Agency) to offer customers access to leading Korean Beauty brands and products. Amazon.in will now host authentic and genuine products from well known Korean beauty brands in a separate store amazon.in/koreanbeauty .

The partnership with KOTRA Bengaluru enables Amazon.in to offer customers interesting Korean products such as Facial Masks, Skin care range, Makeup (Lipcare, BB Face Creams etc), Cleansing creams among others across established brands such as FaceShop, Dermal, The Beauty Co., It’s Skin, Coony and Swanicoco among others.

Amazon.in has witnessed a phenomenal growth in their beauty category with customer demand coming in from across the country. With over 20 Lakh products from over 19,000 brands, the store on Amazon.in is designed to cater to grooming needs of both men and women – with products ranging from shaving creams, moisturizers and perfumes to night creams, facial scrubs, hair care and products for sensitive skin.

Commenting on the partnership, Richa Gupta, Category Lead, Beauty, Amazon India said, “Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following and we are thrilled to offer this array our Indian customers through our tie up with KOTRA Bengaluru. With this partnership we continue to build a strong portfolio for the beauty category in our efforts to increase selection available to our customers across the country.”

Mr.Choong Sik Jang (Director General of Kotra Bengaluru) said “We are delighted to associate with Amazon.in and extend our reach to customers across India. The Korean Beauty market is growing and customers today demand quick and easy access to the bands of their choice. Through this partnership we are thrilled to be able to cater to our customers no matter where in India they reside”

Amazon.in is changing the buying experience of beauty products, bringing popular brands to your doorstep with a single click. Through the dedicated store, customers can take advantage of detailed product information; options to shortlist products by brand, category and collection and read customer reviews to find the perfect product as per their requirement.

To access the Korean Beauty store customers can log on to Amazon.in

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.inseeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. For more information, visit http://www.amazon.in/aboutus. Join Amazon Newsroom: Twitter | Facebook

About Amazon
Amazon.com is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.com. For more information, visit http://www.amazon.com/about and follow @AmazonNews

KOTRA (Korea Trade Promotion Corporation) initially, Korea Trade-Investment Promotion Agency since 1995) is a state-funded trade and investment promotion organization operated by the Government of South Korea. KOTRA was established in 1962 as a national trade promotion organization. Since then, it has facilitated Korea’s rapid export-led economic development through various trade promotion activities such as overseas market surveys, SME export promotion,trade info services, government-to-gov’t export, foreign investment in Korea(FDI) promotion and business matchmaking

KOTRA was established for the purposes of promoting international trade of the Republic of Korea and providing support for cross-border investments by domestic and foreign companies, industrial and technological cooperation, inducement of overseas experts, and export contracts between governments pursuant to the Korea Trade-Investment Promotion Agency Act. Capitalizing on its global knowledge and experience accumulated based on its extensive global network featuring 123 Korea Business Centers(KBCs)in 83 countries around the world, KOTRA promotes trade by Korean companies and attracts foreign investments by overseas companies, while actively supporting government policies such as support for free trade agreements(FTAs)and job creation.

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