Bengaluru : Payswiff Solutions Pvt Ltd (formerly Paynear Solutions, India’s leading payment solution provider) unveiled its new Brand Identity in Hyderabad. Payswiff Solutions, offers an omni-channel payment solutions platform in India that can be operated through a single application. Payswiff completed the acquisition of Singapore based Goswiff Pte Ltd, in October 2017. The rebranding and renaming was undertaken to reflect the strong cultures and values of both the companies, reinforce the business synergies and leverage the strong brand equity of both Paynear and GoSwiff, post-acquisition.

Commenting on the new brand launch, Mr Prabhu Ram, Managing Director and Group CEO of Payswiff, said: “Payswiff Solutions is purpose built for growth, which we have already demonstrated this year. The new Brand identity reflects our belief and commitment to lead the way in transforming India’s payments digitization process. Our new logo has a Warm Red, that represents strength, purpose, action and leadership. The Solid Grey represents the underlying steel and steadfastness, that Payswiff lends to every partner. The Four Bars symbolize each of the verticals that we serve – merchants, enterprises, banks and tax compliance. The steady rise of the bars, reflect the growth that we are here to enable to an organization’s bottom line”.

He also added, “Now-a-days online businesses require a robust solution that is seamless and secure, for both merchants and customers. Businesses face a variety of challenges including the constant evolution of technologies, changing consumer behaviors and a wide variety of payment methods. As an organization we see ourselves as an enabler and catalyst to usher in this digital transformation for our customers and stakeholders.”

Prabhu had earlier co-founded EBS (E-Billing Solutions), India’s 2nd largest payment gateway, which was later acquired by French payments giant Ingenico.

 Established in 2013, Payswiff Solutions Pvt Ltd (formerly Paynear Solutions) offers an omni-channel payment solutions platform through a single application. Payswiff’s proprietary technology platform enables omni-channel payments which is device and platform agnostic. It enables merchants, ISOs and Banks to accept payments through point-of-sale (POS) terminals, app-based or any new-age payment solutions. ‘PayswiffOne’ the company’s flagship plug and play payments solution encompasses multiple forms of digital payments either in-store, or at home-delivery by accepting Cards, Net banking, Bill payments, Wallets, UPI, EMI, Rewards and Loyalty points. The platform is multi-lingual and can be ported and deployed rapidly in the new international geographies, seamlessly. Payswiff has till date deployed POS devices across 600+ locations across India.

Payswiff has partnered with 20 private and nationalised banks in India as transaction processing partners and has exclusive arrangements with RBL Bank, HDFC Bank and Axis Bank. Globally the group provides solutions to more than 40 banks and has deployed more than 2,00,000 POS terminals. Recently, the company was awarded license as a GST Suvidha Provider (GSP). Payswiff’s customers will be able to file GST returns through Payswiff’s platform from early 2018.

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