PHALADA PURE & SURE ATTRACTS NEW GENERATIONS, BENGALURU GIVES A BIG THUMBS-UP TO NAMMA MILLET

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Mr. Surya Shastry, Managing Director of Phalada Agro Research Foundation PVT Ltd at Millet Global Trade Fair, Bangalore Palace, Bengaluru.

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PHALADA PURE & SURE EYES NEW GENERATIONS

Bengaluru. Mr. Surya Shastry, Managing Director of Phalada Agro Research Foundation PVT Ltd, said ‘’Phalada Pure & Sure is a range of certified organic food products stemmed from our aim of providing complete solutions across organic supply chain. Since its inception in 1999, Phalada has supplied more than 160 types of organic products to 20 countries across globe, with the support of 1000+ farmers from all over India. By offering end consumers quality organic food products which are sourced directly from farmers, they make sure our involvement in the supply chain from farm to hands. Our products guarantee purity and reach your hands without the use of chemical fertilizers, additives or artificial ingredients.
We go one step further to satisfy our customers: in areas where our supplies are limited, we source premium organic products from across the globe and deliver a complete range of pure products that sure serves you the best’’.
ORGANIC FRAMING
In the last few decades organic farming has become the catchword for healthy and sustainable farming methods. By replacing the chemical based fertilizers and pesticides, it inaugurated an era of health and well-being, enriching both lives and environment. Origins of organic farming can be traced back to the first quarter of twentieth century. The key principle of this farming method lies in maintaining harmony between human and the natural world.

OUR ORGANIC FARMING PRACTICES
An astonishing balance between man and nature as well as man and market sets the Phalada Agroteam apart. The driving force behind Pure & Sure is our resolution that our customers enjoy healthy flavours of nature while nature nourish and bloom. Through transparency and fairness towards both customers and farmers, we reap a harvest of quality and sustainability. Our careful engagement with the supply chain makes sure that no one is left behind, no balance is disturbed and no harmony is violated. Learning from the past, engaging with the present and caring for the future, we contribute towards the conservation and restoration of biodiversity.

FARMERS
Behind every PhaladaPure & Sure Product is a collective of farmers spread across India. In our aim to spread ethical and sustainable farming practices, we join hands with more than 500 farmers. Our network of farmers across India enables us to cultivate a wide range and variety of crops. Our farm groups are located in the Southern Indian state called Karnataka, in North India, on the plains of Uttar Pradesh as well as in the Himalayas. We provide our farmers with seeds and planting material and give them training in Good Agricultural and Collection Practices (GACP). In addition, we encourage them to grow medicinal, aromatic and dye plants as intercrops, or to sustainably collect wild herbs that are already growing on their land.

CERTIFICATION
Our farms and processing facility are certified to the following standards: NPOP, EEC (Europe), NOP (USA), JAS (Japan), Bio-Suisse (Switzerland), Demeter, Kosher and Forest Garden Programme (FGP). We are also in the process of applying for FairTrade and Bio-Equitable certification for some of our farms.

ORGANIC INPUT
We have an agri-input division which works as our backbone. It offers farmers a range of 37 certified organic inputs such as vermicompost, bio-fertilizers and bio-pesticides. These inputs when combined with the on-farm inputs of farmers produce crops of international quality. The Phalada Pure & Sure products that reach your hands carry with them not just surety and purity, but a tale of collective efforts and tremendous measures.

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