WORLD’S BEST NAMMA 10K RETURNS TO THE CITY!
TCS WORLD 10K REGISTRATIONS OPEN ON 8TH MARCH 2018; RUN SCHEDULED FOR MAY 13TH 2018
Bengaluru: Having completed a decade as one of the most sought-after road races in the world, Bengaluru is all set to be perfect hosts yet again for the 11th edition of the Tata Consultancy Services World 10K. Promoters Procam International today announced the commencement of registration on the 8th of March 2018 for the world’s premier 10K run, eighth under the TCS banner. Scheduled for Sunday, May 13, 2018, the TCS World 10K, will be customarily flagged off from the Sree Kanteerava Stadium.
This IAAF Gold Label race, is assorted under 5 categories and will host participants across the country as well as a highly competitive line-up of the World’s best track & field and road runners. Headlined by the Elite World 10K for Men and Women; the world’s premier 10K will also witness amateur runners competing in the Open 10K, the running enthusiasts running the 6 km Majja Run, the 4 km Senior Citizens Run for participants above the age of 60 and the Champions with Disability.
Registrations open on the 8th of March 2018 and close on 20th April 2018, or earlier, subject to the availability of running slots for all categories.
Celebrating his continued association with the TCS World 10K as the Face of the Event, Superstar Puneeth Rajkumar urged Bengaluru, to get on to the streets. Puneeth shared enthusiastically, “Every year I look forward to this event on my calendar. It is that one time in the year when the city comes together as a community and builds in its commitment towards being fit and enabling societal changes through its fundraising initiatives. Today, the TCS World 10K is the largest international celebration on the streets in Bengaluru and I assure you, the experience of running on the day, is an experience that is like no other. As someone who partakes in this festival of running, I urge each and every one of you, to either lace up and get on the road for the first time or the tenth time, but come be part of this celebration of the city – because, the experience is positively overwhelming.”
Reaffirming their commitment to running and fitness, Mr, Nagraj Ijari, Vice President and Head, Bangalore operations, Tata Consultancy Services said, “The relationship that we share with running has been very beneficial to me, my associates and my community. Take examples of the New York City Marathon, of Amsterdam Marathon, and India’s very own Mumbai Marathon-we have been the title sponsors. And for Singapore, Boston, Chicago and London we are the technology partners. This shows our commitment towards our founder’s principle – of doing business while supporting the community. We would like to go bigger and do better in this industry.” Adding on Mr. Ijari spoke about the ‘Fit for Life’ campaign “Within TCS we run our own initiative called ‘Fit for Life’, which has grown leaps and bounds with each passing year. Simple aim of this is to breed a very healthy, fitness culture within the organization and while promoting this- we make sure that we contribute to the society. How this works? We ask our employees to volunteer themselves, to dedicate a number of hours or kilometers to any activity that they enjoy – clock it from the beginning of the year. At the end of the year we calculate the number of hours and kilometers, across geographies and communities. Following which we donate the corresponding amount to that geography. It is a very simple initiative, but he impact is has is phenomenal – and we keep getting better.”
Marking the eleventh year of the run, Vivek Singh, Joint Managing Director of Procam International, said “Year after year Bengaluru has welcomed us with open arms. The city’s commitment and its enthusiasm towards scripting new running stories every year makes the TCS World 10K, one of the most sought after fixtures on the running calendar. This IAAF Gold Label race attracts the best road and track racers globally and the success of this event is credited to all our stake-holders, the city authorities, our sponsors and partners and all our runners. We thank you for your support.”
Procam International announces Tata NEXON as ‘Driven By’ Partner:
Proceeding with the formalities of the evening, Procam International also announced Tata NEXON as the ‘Driven By’ Partner of the TCS World 10K Bengaluru 2018. Designed for the young progressive individuals, who express themselves with a unique style of their own, the NEXON boasts a sculpted body that portrays a sense of power and agility. Distilling fine points of auto design that accentuate modern India and its global citizens, the NEXON boasts of best-in-class technology and features, personifying the IMPACT Design philosophy which focuses on the new generation of customers. Pushing the boundaries of automotive engineering, Tata Motors has constantly created new category of passenger vehicles. In that sense, the NEXON is an engineering marvel of dynamism and efficiency, combined in an impressive guise.
Announcing the partnership for the TCS World 10K, Mr. Vivek Srivatsa, Head of Marketing PVBU, Tata Motors said, “Running in India is growing by leaps and bounds over the years and Bengaluru – the IT Capital of India is one of the cities driving this change. We at Tata Motors are delighted to associate with the 11th edition of the TCS World 10K Bengaluru as the ‘Driven-by’ sponsor. Sports has always been an integral part of the Tata way of life and this association reiterates our commitment towards furthering the cause of Indian sport. Similar to the attributes of the Tata Motors, running is all about strength, endurance and a relentless pursuit of goals. Tata NEXON, the lifestyle SUV from Tata Motors with Level Nex Design, performance and safety will be the lead car for TCS World 10K. We wish all the participants the very best and look forward to many such associations in the future.”
ASTHA, Official Facilitator for Champions with Disability
Having been rechristened as ‘Champions with Disability’ in 2015, the run category dedicated to differently abled individuals, will be supported by ASTHA – an NGO working towards empowering the differently abled. Through this association ASTHA will be engaging with the community through their expertise in the sector. Procam and ASTHA together will aim to create a distinctive and enhanced experience for the participants, showcasing their spirit and determination through the event.
Commenting on this special association, Sunil Jain, Founder Trustee & Chief Enabler, ASTHA said, “This association is a great step taken by Procam to ensure that the experience of ‘Champions with Disability’ participants is enhanced to the next level. We at ASTHA are delighted to be part of this year’s edition and we will focus on ensuring that the participants have a great event experience and go back home wanting to come again next year. We urge all the people with disability in Bengaluru to come out, participate and be part of the high energy and fun filled race day!”
Successful completion of the first phase of Cubbon Park Rejuvenation Project
The Cubbon Park Rejuvenation Project – an initiative by the India Cares Foundation, under the aegis of TCS World 10K Bengaluru lived up to the commitment towards rejuvenation of the iconic Cubbon Park with the help of Boime and Friends of Lakes which is founded by Conservationist & Activist Ramprasad Dasa.. The rejuvenation project included dewatering and de-silting of 6 Open Wells at Cubbon Park, installing mesh covers on wells to prevent leaves and garbage entering the wells, providing a pump and required electrical works for each of the wells + suitable pipelines to transport all water from all 7 wells to the ponds. The project also included the digging of rainwater trenches to harvest rainwater to these water bodies. Mentored by Vishwanath S., popularly known as ‘Zenrainman’, the project used best practices for water conservation and assisted with the implementation of best rain water practices.
The first phase of the Cubbon Park Rejuvenation which started last May with the cleaning of the Wells in Cubbon Park and interconnecting them has been completed. This initiative is now providing 65,000 litres of water to the 7000 trees and shrubs of the ling space of Bengaluru, every day.
Procam International confirms All-Female Pacer Community
In a bid to recognize the growing female running community in the city, this year Procam International announced an all-female community of pacers for the Open 10K runners. The 16 female pacers will be split across 8 time slots for the 10KM distance (55 mins to 75 mins; 60 mins to 80 mins; 65 mins to 85 mins; 70 mins to 90 mins, This is an added initiative, for the TCS World 10K’s usual reserved quota, for female runners who wish to participate without a timing certificate.
Priority Line-Up continues for the TCS World 10K
Confirmed applicants of Open 10K Run category will be eligible for Priority Line-up on race day within the line-up area, based on the finish times mentioned in the timing certificates submitted along with respective application form.
With an estimate of over 25,000 pairs of feet running across the heart of the city, the TCS World 10K is all set to reaffirm its status as the world’s premier 10K and the city will be ready to REPEAT.