AURELIA INTRODUCES SPRING SUMMER’18 COLLECTION

AURELIA INTRODUCES SPRING SUMMER’18 COLLECTION

 Bangalore : The contemporary ethnic wear brand ‘Aurelia’ by TCNS Clothing recently launched its Spring/Summer 2018 collection. Infuse some vibrancy and fun into your wardrobe, and witness an array of fashion forward styles and hues with Aurelia that emulate the distinct essence of the season.

Spring Summer 2018 is a trend setter at Aurelia. The brand has embarked on a new journey of product innovations in the realm of Indian wear, by understanding the aspirations of its audience and re-inforcing a connect with them by being a part of the everyday life of an Aurelia woman. The campaign attempts to capture the intrinsic quality of the Indian women with the multiple facets of her personality and how Aurelia becomes an integral part of her lifestyle. The candid style of photography captures a range of expressions in moments of everyday from joyful to reflective, absorbed to pensive and radiant, all that makes an Aurelia woman real and relatable.

Aurelia speaks the language of the season through its beautiful line-up of stories Arcadia, Arcus, Kargha, Aureus, Milap, Noor, Nova, The Circle Theory, Ancient Beauty, Modern Paisley, Zephyr and Meraki.

While the collection displays Spring’s floral opulence, Indian motifs and paisley prints, there is simultaneously a parallel shift towards new age geometric designs, modern colours in soft palettes and fluid silhouettes. The brand has also introduced new products- denim jackets, kurtas, colourful stoles and fashion bottoms this Spring Summer. The cuts and silhouettes have seen some exciting new additions like cold shoulders, layering, sharara bottoms, tiered skirts and the modern flared dress-kurtas make the new collection irresistible.

Aurelia SS-18 brings you newer, fresher, more relevant products with a promise of being simple and stylish. Stay Effortlessly Beautiful everyday with Aurelia.

 Availability

As of September 30, 2017, Aurelia had 159 exclusive brand outlets and 629 large format store outlets located across 149 cities in India and one outlet outside India www.shopforaurelia.com.

Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear requirements.

Disclaimer:

TCNS Clothing Co. Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed a Draft Red Herring Prospectus dated February 26, 2018 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the websites of SEBI, BSE, NSE at www.sebi.gov.inwww.bseindia.com,www.nseindia.com, respectively and is available on the websites of the Book Running Lead Managers at www.investmentbank.kotak.com andwww.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, please refer to the Red Herring Prospectus including the section titled “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for making any investment decision.

[The Equity Shares offered in the offer for sale have not been and will not be registered under the U.S. Securities Act 1933 (“U.S. Securities Act”) or any state securities laws in the United States, and unless so registered, and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable U.S. state securities laws. The Equity Shares are being offered and sold outside the United States in offshore transactions in reliance on Regulation S and the applicable laws of each jurisdictions where such offers and sales are made.

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