ITC BINGO! TEDHE MEDHE CELEBRATES THE SPIRIT OF DURGA PUJA THROUGH ART INSTALLATIONS AT JODHPUR PARK
Bingo! crafts artistic sculptures using its spindle shaped product to enliven the festive spirit
National : Bingo! the leading snacking brand from ITC Foods known for its innovative and unique snack offerings, adds excitement to Durga Puja – the most awaited festival of Kolkata at the Jodhpur Park Pandal.
ITC Bingo! Tedhe Medhe has recreated artistic renditions of the city’s distinctive monuments, structures and heritage buildings that resonate with the heart and spirit of Kolkata.
From the majestic Victoria memorial, the crowd cheering for football at a stadium and hustling trams to the hand pulled rickshaw and the Howrah Bridge that truly defines Kolkata, with its indomitable spirit, each installation enlivened the glorious sights of the city.
As a mark of its special bond with the city, Bingo! set up an innovative and creative masterpiece of goddess Ma Durga herself. The setups of these installations have been executed in a special art gallery mode with different pedestal heights and focus lights to create an appealing and strong visual impact. At the pandal, consumers can also delight themselves with a special treat of appetizing delectable chats using ITC Bingo Tedhe Medhe.
The installations are on display until 19th October 2018 at Jodhpur Park.