YAMAHA’S ‘THE CALL OF THE BLUE’ CAMPAIGN COMES TO THE CITY OF BENGALURU
AN EVENTFUL DAY FOR THE BENGALURU RIDERS CONCLUDED WITH VARIOUS EXCITING BIKING ACTIVITIES
Bengaluru : India Yamaha Motor (IYM) Pvt Ltd. concluded another thrilling chapter of its ongoing ‘The Call of the Blue’ event at Ezone Club, Marathahalli. The event charmed all its patrons in tech-hub with its exciting and stylish activities such as the Gymkhana riding where the riders displayed skills of bike riding at the tracks, and along with a long array of Yamaha vintage motorcycles that were showcased at the Hall of Fame area and two wheeler enthusiasts were given an opportunity to garner information on the latest bikes launched by Yamaha.
The event was rigorously put together to engage the Yamaha customers with the aim of creating a sense of belongingness and pride while keeping the global image of Yamaha intact, i.e., ‘exciting, stylish and sporty’. After Bengaluru, The Call of the Blue event is scheduled in Delhi-NCR around November this year.
The Call of the Blue was hosted in Chennai, Kolkata and Hyderabad during September and October this year which has seen enormous footfall and lively participations from motorcyclists of the city. The series of all these events earned admiration with the spontaneous involvement from the crowd, eventually recognizing Yamaha’s true DNA – exciting, stylish and sporty.
During the national announcement of the brand campaign, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
He further added on this occasion, “Yamaha is extremely convinced to put together a brand engagement event following a vibrant riding culture of Bengaluru which is also an important market for Yamaha. The excitement and style that is offered to Yamaha customers through such initiatives is only what counts for us as a ‘kando’ creating company.”
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at both the plants supports production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.
Presently, its product portfolio includes: Sports model YZF-R3 (321 cc), YZF-R15 version 3.0 (155 cc), YZF-R15 S (149 cc); Blue-Core Technology enabled models such as FZ 25 (249 cc), Fazer 25 (249 cc), FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX (110 cc), Cygnus Ray-ZR (113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).