BIG BAZAAR CELEBRATES THE NEW YEAR BY LAUNCHING A SPECIAL UGADI COOK BOOK
Features 20 authentic recipes shared by Chef Oggarane Dabbi Murali and winners of Big Bazaar’s ‘Ugadi Ruchigalu’ campaign
Bangalore : As we prepare to celebrate Ugadi with our loved ones, Big Bazaar, one of India’s leading hypermarket chain initiated a special campaign to partake in the festivities. Consumers were asked to participate in Big Bazaar’s ‘Ugadi Ruchigalu’ social media campaign and share their traditional Ugadi dishes. All the recipes were carefully screened and the top 15 were handpicked by the popular and talented Chef Oggarane Dabbi Murali.
Making the cook book even more special, Chef Murali has included 5 of his most memorable dishes that have been prepared since childhood for Ugadi. Apart from featuring their recipes in the cook book, all 15 winners were gratified with special hampers loaded with goodies from Future Consumer Ltd. Not only this, ‘Savitha Kiran’ the winner with the best recipe will feature with Chef Murali in Big Bazaar’s Cook Along cooking show which will be showcased through Facebook LIVE from Mumbai on 3rd April 2019.
Expressing his views Venkateshwar Kumar, CEO, South – Big Bazaar said, “Festivities means a good feast of special meals with all the loved ones; which is why we present to you a cook book with the best of Ugadi recipes. I congratulate all the winners and on behalf of the entire Big Bazaar family, I would like to wish all my customers a very Happy Ugadi.”
Visit your nearest Big Bazaar stores and make the most of widest assortment of food, fashion and home products all under one roof.
Big Bazaar is the flagship hypermarket retail chain from Future Group, having presence in over 100 cities across the country. With its motto of “Making India Beautiful”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices. Promising ‘more for less’, Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers. It also offers a host of value-added services. The special discounts and promotional offers, which are available at regular intervals, make the format very unique and distinct. The consumer experiences a new level of standard in price, convenience, comfort, quality and store service levels.