THOMSON TV LAUNCHES A NEW RANGE OF OFFICIAL ANDROID
FORAYS INTO PREMIUM TV SEGMENT WITH 65” FOR JUST INR 59,999
~ Becomes the only brand to manufacture the entire range of Android TVs in India
~Consolidates leadership in affordable online Tv segment
Bangalore : French consumer brand Thomson, a leading name in India’s affordable online TV market, announces the launch of its OFFICIAL ANDROID TV series. Becomes the only brand to fully manufacture the entire range of its Official Android television, entirely in India; thus honoring its commitment to ‘Make in India’ initiative. Biggest amongst its newly launched series is 65 inches, followed by 43”, 49” and 55” respectively.
With this launch, the brand has officially flagged off its entry into India’s premium TV space , as well.The launched series is equipped with the latest version of Android- Oreo 8.1, an Android remote that will have Google Assistant and hot keys for Netflix and Google Play. Currently, India is witnessing a surge in digital penetration, especially in tier 2, 3 cities and rural towns, resulting in more people getting online. This has added to increased awareness and online sales, for white goods category as well.
According to a recent report, in 2018 the online Television sales spiked at 20% for ‘flat panel tv sets’. Thomson, after its re-entry last year, adopted the ‘sales via e-commerce’ strategy, and brought the best products to people across the country on Flipkart. Since its comeback the brand has crossed many milestones and is well on its way to consolidate its leadership position in the affordable online Tv space, which is growing at an unprecedented rate.
Talking about the new series Avneet Singh Marwah, CEO of SPPL, Exclusive Brand Licensee of Thomson Tvs in India, adds “We are honored to be part of Android tv journey in India, we need to thank Google for all the support. We are proud to announce Thomson 65 inches Android tv, which will be India’s first 4K official Android that echoes the ‘Make in India’ initiative. It is a great feeling especially when you have seen the evolution of smart tvs; we had launched Thomson tv with open source 4.4 version and today we are launching an official android with the latest Oreo version. This tv will change the whole ecosystem in India as it comes with some great features like Google Assistant, Netflix, some 5000 more TV apps/games, an inbuilt Chrome-Cast, Dolby sound, 2.5 GB RAM, 16 GB ROM and much more. This will be our first premium tv at a super affordable price starting from 29,999/- for 43 inches, to a never before seen price, 65 inches at 59999/-.”
Sharing his thoughts on the launch, Ajay Yadav, Senior Vice President, Mobiles & Large Appliances at Flipkart said, “We are delighted to continue this journey with Thomson as it makes its way into India’s TV space, offering superior Smart TV experience to customers at affordable prices. Flipkart is a one-stop destination for top television brands, comprising the largest Certified Android TV selection in the country. The share of Certified Android TVs among Smart TVs has grown tremendously over the past year and we continue to improve selection and pricing in this segment.”
Prices of Thomson’s latest range of Android TVs are as follows:
43 inches: 29,999 INR 55 inches: 38,999 INR
50 inches: 34,999 INR 65 inches: 59,999 INR
For superior experience and top-notch picture & sound quality, Thomson, across sizes 43 to 65 inches, has used a 4K 10 HDR display along with state of the art sound systems- DOLBY Audio and DTS TruSurround. These features will allow users to have a life like experience while watching their favourite videos/shows. Additionally, to enable seamless flow of quality content Thomson’s Official Android TV range includes some pre-loaded applications such as Netflix, Youtube, Google Store Play, Google Play Music and Google Play Movies.