MAX FASHION UNVEILS ITS FESTIVE COLLECTION WITH KANNADA FILM ACTRESS – MS. SRINIDHI SHETTY
Bangalore : Banking on the festive shopping spree, Max Fashion, India’s leading value fashion brand has unveiled its Festive collection today at their Max Store, Commercial Street, Bangalore.
Kannada film star, Actress Ms. Srinidhi Shetty and Mr Piyush sharma, Territory head, Karnataka & Goa, Max Fashion launched the festive logo along with the collection. Max also revealed the tagline for the year’s festive season – ‘Diwali Khushiyo Wali’. Max Fashion presents three extraordinary range of Festive Collection to make everyone festive season more stylish and colourful – Mystical Bloom, Banaras Tales and Sinduri.
The ‘Mystical Bloom’ collection is crafted in an earthy palette of colours, floral designs and the magic of Eastern opulence. The ‘Banaras Tales’ collection, on the other hand, is a timeless collection that reimagines the vintage Banaras textile and combines it with pastel hues and gold detailing. Sinduri, a collection inspired by festive shades of vermillion, mustards and ivory to celebrate supreme power and welcome new beginnings. Expanding the range with contemporary silhouettes in rich luxurious fabrics with intricacy of gold widens the opportunity to celebrate festival of India. All three collections have been specially curated to appeal to the whole family, with exclusive designs for women, men and kids.
Speaking at the grand launch, Mr Piyush sharma, Territory head, Karnataka & Goa, Max Fashion said, “Festive season is all about families coming together and rejoicing the lasting essence of the season. We have created this range keeping Indian arts in mind and I am sure people will like our latest festive collection! There is something trendy in store for everyone!”
“It also gives me pride in sharing the news that we have launched 300 new stores and are now present in 115 cities” he added.
Commenting at the event, Kannada, Actress Ms. Srinidhi Shetty said, “Shopping is the best part before our festivals. I love the collection because it reflects our Indian art and culture, used decorative prints and designs. These are apt to celebrate the joys of festivals. I connect with Max easily as it offers the best of the trendy value fashion in the country.”
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently it has more than 300 stores with presence across 100+ cities; it has become the biggest fashion brand not only in the Middle East but also in India in the short period it has been here.
Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazingly low prices.
Max Fashion is a true Omni-channel brand with first in industry capabilities like “Click & Collect”, “Ship from Store” & “Return to Store”, apart from offering outstanding Online shopping experience through the maxfashion.in the website as well as an engaging app which is enjoyed by millions of consumers.