Bengaluru: IMARA, one of the fastest growing women’s ethnic wear brand, today launched its second exclusive brand outlet in Bengaluru. The second Exclusive Brand Outlet in Bengaluru was inaugurated by well-known Sandalwood star, Shanvi Srivastava. The new store is spread across 800 square feet at the central location of Commercial Street.
With the opening of the new store, the new contemporary Indian woman will have 16 exclusive IMARA outlets to shop from across India. The IMARA store promises to provide the urban woman with an array of styles to try, and experiment with to their hearts’ content and that too at prices that won’t strain the budget. More than 300 designs and the latest and trendy Autumn Winter 2019 collection will leave shoppers spoilt for choice.
Anjana Reddy, Founder and CEO of USPL said, ‘’IMARA is a fashion label for the new Indian women that has brought chic designs to change the concept of ethnic fashion in just a few years! As Jacqueline Fernandez and IMARA celebrate four years of happiness, we are thankful to all our customers for being a part of our journey. IMARA offers an extensive collection of styles that are eclectic and vibrant. The overwhelming response our designs have received from women encourage us to continue to expand our reach and in the next 5 years, we are looking at opening 50 new outlets. We are positive that IMARA will continue to successfully style India’s ‘New Woman’.’’
The launch gave customers the opportunity to take advantage of a special offer of getting a beautiful Tore Bag for every purchase above Rs.4999.There was a special offer for the first 100 customers ,they were given 10GMs of silver coin on any purchase they made on the launch day.
Since its launch in 2015, IMARA has resonated with the fashion conscious young urban women. The brand initially started by retailing in Shoppers’ Stop outlets and is now also present on fashion portals Jabong and Myntra. IMARA is currently pursuing an omni-channel strategy with the launch of exclusive brand outlets across the country. The brand provides the new urban woman with an array of ethnic styles at affordable prices.

USPL is the only homegrown Indian company with significant presence in the multi- billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio

of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli, IMARA, a contemporary women’s ethnic fashion brand with Jacqueline Fernandez and Ms. Taken, Kriti Sanon’s western wear line.
IMARA is a contemporary rendition of the conventional, a modern Indian adaptation of classics from the past. Experimenting with ethnicdesigns, it offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart andindependent, open and free. IMARA was launched as a women’s ethnic fashion brand and conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel Partners portfolio company and is India’s first celebrity commerce company.
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