ALLIANCE UNIVERSITY SIGHS MOU WITH ANJY BOBBY HIGH PERFORMANCE

University Signs MoU with Anju Bobby High
Performance Center to Launch BBA in Sports Management
The MoU supports the objectives of the Sports Development and Welfare Bill
2025 through a new undergraduate program and the Anju Bobby George
Women Athlete Scholarship for meritorious female athletes

BENGALURU : Bengaluru-based Alliance University has signed a
Memorandum of Understanding (MoU) with Anju Bobby High Performance (ABHP),
a premier athletic training institution founded by legendary Indian Olympian Anju
Bobby George and coach Robert Bobby George. This strategic partnership seeks to
integrate high-performance athletic training with academic excellence and open new
avenues for India’s youth in sports management and fitness. The collaboration aligns
with the Sports Development and Welfare Bill 2025, which highlights the need for
structured academic pathways and institutional support to professionalize sports
education and expand career prospects within India’s evolving sports landscape.
Among the initiatives outlined in the MoU, a key highlight is the launch of a four-year
Bachelor of Business Administration (BBA) in Sports Management. Set to begin
in the 2026 academic year with an initial intake of 60 students, the program blends
classroom instruction with experiential learning in sports leadership, athlete
mentorship, and fitness management. Co-delivered by ABHP and Alliance
University, the course will benefit from ABHP’s expertise through curriculum
development, guest sessions, and mentorship from elite athletes and industry
professionals.
The timing of this launch is significant, coinciding with the increasing recognition of
sports as a formal sector in India. The National Sports University Bill 2025 further
highlights the importance of academic pathways in this field. To ensure strong
academic standards and industry alignment, a Programme Advisory Committee
featuring members from both institutions will oversee curriculum quality, pedagogy,
and implementation. The partners also intend to expand the scholarship initiative to
include additional female athletes each year, subject to mutual agreement and
funding availability.
As part of the agreement, Alliance University will introduce the Anju Bobby George
Women Athlete Scholarship, awarding annual support to two outstanding female
athletes who have demonstrated excellence at the state, national, or international
level. The scholarship reinforces the shared goal of promoting gender equity in
sports. ABHP will also provide structured high-performance fitness coaching to AU students
who express interest in such training. Each training cycle will commence once a
mutually agreed minimum number of participants is met.
In addition, AU will work with ABHP to establish an annual Inter-University
Sports League, drawing inspiration from global best practices such as Ivy
League competitions. The partnership also envisions academic collaboration
through joint research publications, participation in seminars and conferences, and
the organization of workshops and awareness programs centered on sports science,
management, and inclusion.
Speaking on the occasion, Anju Bobby George, celebrated Olympian and co-
founder of ABHP, said: “At ABHP, our vision has always been to nurture future
champions and leaders in sport. This partnership with Alliance University is a step
toward institutionalizing sports education in India. We’re not just training athletes –
we are helping shape future sports entrepreneurs, administrators, and professionals
who will redefine India’s sporting landscape.”
Further to this, Mr. Abhay Chebbi, Pro Chancellor, Alliance University, added,
“Sports today is not just about competition, it is about creating a thriving ecosystem
where talent, training, and education converge. Through this MoU, we aim to provide
young people with the academic knowledge, industry exposure, and high-
performance training they need to excel both on and off the field. Our vision is to see
India emerge not only as a sporting nation but also as a global hub for sports
management and innovation.”
“This collaboration blends education and performance in a truly visionary way,” said
Dr. Priestly Shan, Vice-Chancellor of Alliance University. “We are proud to
partner with a global sports icon like Anju Bobby George. Together, we aim to
empower India’s youth through holistic sports education, cutting-edge training, and
leadership development.”
Beyond academics, the MoU also includes initiatives such as high-performance
fitness coaching for university students by ABHP’s elite trainers, shared use of
sporting facilities, annual inter-university sports leagues modelled after global best
practices, and joint research in the fields of sports science and management.
Both parties will work collaboratively to upgrade Alliance University’s sports
infrastructure, co-host workshops and seminars, and engage in nationwide efforts to
promote inclusivity, talent development, and fitness consciousness among youth.

Established in 2010, Alliance University is South India’s first private university, located in Bengaluru, Karnataka, and recognized by the University Grants Commission (UGC). The
university has been awarded the prestigious NAAC A+ accreditation, reflecting its
commitment to academic excellence and quality education. The university fosters a
community of lifelong learners and global citizens. Since its inception, Alliance University has
expanded its offerings, establishing schools in various verticals like Business, Advanced
Computing, Applied Engineering, Law, Liberal Arts and Humanities, Design, Economics,
Film and Media Studies, Science, Public Policy, Sustainability and ESG Research,
Performing, Visual and Creative Arts and Innovation and Entrepreneurship that offer
undergraduate, postgraduate, doctoral, and post-doctoral programmes.
Alliance University’s mission is to provide a high-quality environment for teaching, research,
and service, facilitating global collaboration to transform lives through innovation and
excellence in higher education.