L J Ravi 
Phoenix Mall of Asia Powers Bengaluru’s Youth
Movement with the Fit Fusion Fest & Coffee Rave
A first-of-its-kind festival unites fitness challenges, coffee culture and live music
Bengaluru : Phoenix Mall of Asia came alive this weekend with
India’s biggest Fit Fusion Fest & Coffee Rave, held on Sunday, 17th August 2025. A
first-of-its-kind festival brought together over 2,000+ young Bengalureans in a high-
energy celebration of fitness, coffee, and music, turning Phoenix Mall of Asia into the
city’s ultimate lifestyle destination.
The day began with 3K and 5K runs, followed by adrenaline-fueled fitness challenges
such as the Burpee Challenge, Plank Challenge, Fitness Bingo, As Many Reps as
Possible, and Flexibility Challenge. Participants pushed their limits, cheered each other
on, and built an electric community spirit that set the tone for the rest of the event.
The energy peaked at the Coffee Rave, as DJ Cronic turned the atrium into a high-
octane dance floor. Coffee in hand and music in the air, Bengaluru’s youth embraced
India’s first daytime rave built on caffeine and cardio.
Adding to the excitement, leading coffee brands including Starbucks, Tim Hortons,
Third Wave Coffee, Perch and Coco Cart Café brought their signature brews and bites
to the festival. The event created a fusion of Bengaluru’s fitness and its iconic
coffee culture, redefining how the city celebrates community and lifestyle.
The Fit Fusion Fest & Coffee Rave was more than a one-day spectacle. It reflected
Bengaluru’s vibrant spirit and the enthusiasm of its youth for experiences that are
engaging, meaningful and shared as a community. Phoenix Mall of Asia stood at the
centre of this celebration, bringing together the city’s love for fitness, coffee and music in
one unforgettable experience. It showcased the mall’s commitment to being an
experiential destination, a place where people come together to move, connect and feel
truly celebrated. About Phoenix Mall of Asia: Phoenix Mall of Asia, located in North Bengaluru, is the epitome of
luxury shopping, dining, and entertainment. Renowned as India’s premier ultra-luxury retail
destination, the mall offers an unparalleled experience in the city’s heart. It sets new standards in
design and amenities, creating a sophisticated and immersive environment for visitors. The mall’s
grand entrance welcomes guests into a world of elegance and style, with popular zones like Luxe
Atria and Eden, which are prime photo spots due to their stunning aesthetics. The Fanpark area
is the hub of activities and events, enhancing the overall experience. Phoenix Mall of Asia boasts
over 440 brands, including 150+ international luxury labels and 50+ debut brands, making it a
haven for discerning shoppers. The mall also features exceptional dining destinations with
renowned chefs and diverse culinary offerings. Restaurants such as Ishaara, Dobaraa, EIGHT,
Andreas, and Kylin Experience cater to every palate, while the nature-themed central atrium,
Oasis, is surrounded by international cafes like Starbucks, Tim Hortons, Perch, Andreas
Brasserie, and Magnolia Bakery. Foodthopia, a 38,000 sq. ft area dedicated to dining, offers a cosmopolitan experience with a variety of eateries, including game day restaurants, cafes, and
fine dining options. Beyond shopping and dining, the mall provides a wide range of sports,
entertainment, and leisure activities for all ages. The introduction of Bengaluru’s largest cinema,
the PVR INOX 14-screen multiplex, adds a unique touch to the entertainment lineup. With a
state-of-the-art infrastructure spanning over 13 acres and 1.20 million square feet of retail space,
Phoenix Mall of Asia seamlessly blends luxury and leisure, ensuring every visit is a memorable
experience.
