L J Ravi 
22 April 2025, Bengaluru: Birla Opus Paints, part of Grasim Industries under the Aditya Birta Group, today announced the launch of its new Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in Bengaluru.
BIRLA opus. PAINTS
Birla Opus Paints launches a first-of-its-kind Paint Studio in Bengaluru – A destination for all your painting needs
Designed with a customer-centric approach, the new Point Studio in Bengaluru builds on Birla Opus Paints commitment to delivering an immersive, personalized painting experience to homeowners.
On the back of the successful launch of 17 franchisee stores in Karnataka, this new studio reaffirms the brand’s expansion strategy and its dedication to redefining the way India experiences colour.
Bengaluru: Birla Opus Paints, part of Grasim Industries under the Aditya Birta Group, today announced the launch of its new Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in Bengaluru. Following successful inaugurations of its Paint Studios in Gurugram, Lucknow, Mumbai and Navi Mumbai, this expansion reinforces the brand’s commitment to transforming the paint and decor industry through innovation, premium offerings, and a truly immersive customer experience.
Birla Opus Paints’ Bengaluru studio is thoughtfully crafted to transform the typical retail journey into an inspiring, immersive experience. The paint studio is designed as a hub of creativity, moving beyond conventional paint stores. It is an experience center that allows customers to discover new ideas as well as touch, feel, and experience colors in a real-life environment. Customers can also receive free expert guidance on shade selection, textures, and application techniques through a personalized guide, while advanced visualization tools will help homeowners preview how their chosen colors will look in real-life settings. Beyond parts, the Paint Studio also features wallpapers, designer finishes, and specialty coating options for a holistic decor solution
The store will not only showcase the full range of over 170+ products but also offer specialized services, including expert consultations on color selection, innovative application techniques, and curated décor solutions inspired by the rich local heritage. This launch is a significant step in Birla Opus Paints’ growth strategy. aimed at expanding its retail footprint across India. With a focus on experiential retail, the company plans to open additional experience centers in Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat, in the coming months.
Mr. Rakshit Hargave, CEO of Birla Opus Paints, said, “Opening our first Paint Studio in Bengaluru is a defining milestone for Birla Opus Paints. This studio is more than just a physical space, it represents our dedication to innovation, excellence, and enhancing customer experience. Every element has been carefully curated to empower homeowners to transform their spaces into true masterpieces. Our goal is to create environments where customers can fully experience the transformative power of points, making it both accessible and inspiring
Each and every Birla Opus Paint Studio acts as a hub for the Architects and Interior Designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease. The experience centers will also offer painting services through our Paint Craft Painting service, while each Paint Studio will also feature shades inspired by local culture, heritage, and architecture.
Birla Opus Paint Studio Address:
Ground Floor, Urban Vault, 732, Chinmaya Mission Hospital Rd, Opp. Starbucks, Indira Nagar, Stage 1, Bengaluru -560038
